Yeshua Media

SOME BACKGROUND ABOUT THE CURRENT SITUATION

Currently, the various producers, talent and other media professionals are scattered about the world, largely functioning in isolation from the others. Similar to what is called "Hollywood," Yeshua Media will connect these people to form a community that will have a synergistic effect on the Christian Media Industry. Different from Hollywood, Yeshua Media will foster cooperation between content providers and other professional so they can join together complimenting each other as they serve God in this replacement industry. I believe a replacement industry, rather than working within the current secular media industry, is God's perfect will. I base this in part on what is stated in 2 Corinthians 6:14-7:1. Having believers bound together with unbelievers in business operations ignores the warning given in these verses. I believe we have a better chance of understanding and obeying God's will if we minimize our involvement with the corrupting influence of the secular industry. To clarify a point, I believe it is okay for Christians to work within the secular industry, but I believe it is God's desire to have a God-glorifying industry that is sufficient to employ His followers.

CHANGES TO IMPROVE THE SITUATION

There are several "weak links" in the Christian media industry that are hindering the flow of this media into the community, some primary ones are:

1) Lack of awareness within the Church. The Church congregations hardly know of the Christian media productions available to them. As a result, these productions are seen, purchased and rented by only a small portion of the church community.

2) Lack of an economical, effective marketing strategy for anything less than multi-million dollar budget films.

3) Lack of skilled craftsmen in the media industry that are devoting their careers to production of Christian media, resulting in few Christian media productions that "measure up" to the quality of their secular counterparts.

4) Lack of revenue to support careers in Christian media.

This condition creates a self-defeating cycle. Few people can devote their time to Christian media because there is no money in it, and they have to eat too. There is no money in it because, when a high quality production makes it into the market, even the Church community is hardly aware of it - so the revenues fall far short of what the market will support. In the secular entertainment industry, awareness is created by pouring huge sums of money into advertising on television and other media outlets. This is an effective strategy, but cost prohibitive for all but the higher budget productions, and is only necessary if there is no other vehicle to raise awareness within the community. I propose that starting within the network of Churches to spread the word about released and upcoming Christian media is a key to jump-starting the Christian Media Community. I believe that God would prefer that His Church be the leader in growing the Christian Media Community. I believe He has a strategy in mind that will accomplish this. I am praying for a clearer picture of it.